Christmas for New Farm Confectionery

A festive illustration and creative direction project for New Farm Confectionery featuring confectionery illustrations, foliage-inspired surface pattern design, gift tags.

Project Credits
Client: New Farm Confectionery
Creative Direction, Design & Illustration: Sheryl Cole
Product Photography: Mindi Cooke
Product Styling: Lyndel Miller

Services
Creative Direction, Surface Pattern Design, Food Illustration, Watercolour Illustration, Seasonal Branding Design

New Farm Confectionery handcrafts Parisian-inspired chocolate and confectionery in the heart of Brisbane, celebrated for its contemporary take on classic sweet treats.

Created as part of the brand’s festive seasonal campaign, this project combined creative direction, illustration, and surface pattern design to bring a sense of wonder and nostalgia to the Christmas gift giving experience.

The main packaging featured a hand-painted festive foliage repeat pattern inspired by the richness and magic of decorating a real Christmas tree. Accompanying watercolour illustrations of signature sweet treats were translated across gift tags, hanging decorations, and seasonal brand elements throughout the retail environment.

Designed to evoke warmth, indulgence, and festive storytelling through illustration-led design.

Interested in collaborating or licensing illustration work?

Christmas Illustration • Food Illustration • Surface Pattern Design • Seasonal Branding • Watercolour Illustration