Packaging Illustration & Design
for Seasonal Campaigns – New Farm Confectionery

packaging illustration, packaging design, confectionery packaging, seasonal campaigns, surface pattern design, watercolour illustration, Australian illustrator, Mothers day, Butterflies
packaging illustration, packaging design, confectionery packaging, seasonal campaigns, surface pattern design, watercolour illustration, Australian illustrator, Valentines Day, Roses are red, Violets are blue
packaging illustration, packaging design, confectionery packaging, seasonal campaigns, surface pattern design, watercolour illustration, Australian illustrator, Fathers Day, Sea turtles
packaging illustration, packaging design, confectionery packaging, seasonal campaigns, surface pattern design, watercolour illustration, Australian illustrator, Christmas, Red Robins, Mistletoe
 
 

Packaging Illustration & Design for Seasonal Campaigns – New Farm Confectionery

A series of nature-inspired packaging illustrations created for New Farm Confectionery across seasonal campaigns, including Valentine’s Day, Easter, Mother’s Day, Father’s Day, and Christmas.

Commissioned to develop a cohesive visual direction, the brief centred on playfully wrapped, nature-inspired sweet treats–each collection designed to feel distinct while remaining recognisably part of the brand’s world.

Working across illustration, design, and creative direction, I developed each campaign using hand-painted watercolour elements, digitally composed into intricate repeat patterns for packaging and marketing materials. The result is a series that balances individuality with consistency, bringing a sense of charm, colour, and collectability to each special occasion release.

Services
Packaging Illustration, Packaging Design, Creative Direction, Surface Design

packaging illustration, packaging design, confectionery packaging, seasonal campaigns, surface pattern design, watercolour illustration, Australian illustrator, Valentines Day, Roses are red, Violets are blue
packaging illustration, packaging design, confectionery packaging, seasonal campaigns, surface pattern design, watercolour illustration, Australian illustrator, Valentines Day, Roses are red, Violets are blue, Sketchbook
packaging illustration, packaging design, confectionery packaging, seasonal campaigns, surface pattern design, watercolour illustration, Australian illustrator, Valentines Day, Roses are red, Violets are blue

Roses Are Red – Valentine’s Day
A modern, nature-led interpretation of a classic love poem–this Valentine’s Day packaging illustration draws on the idea that flowers are love’s truest language.

Created for New Farm Confectionery, the design features a floral surface pattern inspired by Roses are red, violets are blue, reimagined through hand-painted watercolour elements and digitally composed into a contemporary repeat.

Balancing romance with a sense of playfulness, the artwork brings a whimsical and elevated feel to the gift box–designed to enhance the experience of gifting and sharing something sweet.

packaging illustration, packaging design, confectionery packaging, seasonal campaigns, surface pattern design, watercolour illustration, Australian illustrator, Mothers Day, Butterflies, Queensland
packaging illustration, packaging design, confectionery packaging, seasonal campaigns, surface pattern design, watercolour illustration, Australian illustrator, Mothers Day, Butterflies, Queensland, Sketchbook
packaging illustration, packaging design, confectionery packaging, seasonal campaigns, surface pattern design, watercolour illustration, Australian illustrator, Mothers Day, Butterflies, Queensland

Wings of a Flutter – Mother’s Day
Inspired by nature’s truest sweet tooths, this piece draws on the relationship between butterflies and nectar–mirroring the quiet joy of gifting something sweet.

A kaleidoscope of butterflies unfolds across the composition, including Cape York Birdwings, Blue Tigers, and Common Crows, forming a layered and expressive surface design.

packaging illustration, packaging design, confectionery packaging, seasonal campaigns, surface pattern design, watercolour illustration, Australian illustrator, Fathers Day, Turtles, Sea turtles
packaging illustration, packaging design, confectionery packaging, seasonal campaigns, surface pattern design, watercolour illustration, Australian illustrator, Fathers Day, Turtles, Sea turtles, Sketchbook
packaging illustration, packaging design, confectionery packaging, seasonal campaigns, surface pattern design, watercolour illustration, Australian illustrator, Fathers Day, Turtles, Sea turtles

A Bale of Lucky Turtles – Father’s Day
Inspired by the coastal landscapes of Queensland, this Father’s Day packaging illustration draws on the symbolism of sea turtles–representing strength, longevity, and quiet resilience.

Created for New Farm Confectionery, the artwork features a flowing composition of green sea turtles, hand-painted in watercolour and digitally arranged into a considered surface design.

Balancing meaning with a sense of calm and connection to place, the design reflects themes of endurance, guidance, and steady presence.

packaging illustration, packaging design, confectionery packaging, seasonal campaigns, surface pattern design, watercolour illustration, Australian illustrator, Christmas
packaging illustration, packaging design, confectionery packaging, seasonal campaigns, surface pattern design, watercolour illustration, Australian illustrator, Christmas
packaging illustration, packaging design, confectionery packaging, seasonal campaigns, surface pattern design, watercolour illustration, Australian illustrator, Christmas

Mistletoe Delivery – Christmas
A playful festive scene where red-breasted robins take the reins from Santa–delivering limited-edition gift boxes filled with New Farm Confectionery’s gourmet sweets.

Perched amongst a mistletoe-inspired surface illustration, the robins bring a sense of charm and storytelling to the packaging–balancing nostalgia with a contemporary, nature-led approach.

Hand-painted in watercolour and digitally composed, the artwork forms an intricate and immersive design, created to enhance the gifting experience and evoke a sense of delight and connection during the festive season.