Riley and Clare


Leanne from Riley and Clare approached me to create the brand identity for her new homewares and gift store in Brighton, Melbourne, Australia. The name comes from Riley “her dog” and Clare her middle name. 

Think easy living, modern, effortlessly, friendly, welcoming with lots of greenery throughout the store.

CURLY TAIL device was born - I must of been channeling Riley ‘the dog’ when creating this. The stylised R&C connected-like best mates together to form a stylised unique ”& symbol” within the name. 

To accompany the logo device I created this special foliage watercolour illustration which has been created into a repeat surface-pattern, to use across marketing materials like business cards, flyers, gift vouchers and in-store wrapping paper.